North America
M&A Update
The Deep Dive
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Looking Back.
Key Trends
192
Acquisition Activity Slows
With macro-economic uncertainty and AI-disruption, deal volume fell YoY, with private equity add-ons dropping materially. But, Q1 2026 has rebounded.
2024
135
2025
Total Deals
Divestitures.
Expect further strategic re-alignment within Holdco portfolios as efforts are directed re-balancing in-order to direct focus towards core assets.
Other Trends
End-to-End
Full-service agencies re-shored creative in 2025 with 56% of acquisitions in
the Brand & Creative offering
Proprietary Tech.
20% of acquisition targets
have proprietary technology across the prior 4 years
Bite Sized
65% of all US acquisitions in 2025 were for companies that employee fewer than <99 staff.
Stay In Touch.
PHARUS Advisors
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