North America
M&A Update
The Deep Dive
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Looking Back.
Key Trends
Add-Ons Are Driving PE Activity.
Private equity has shifted its focus from acquiring platforms to building them with strategic add-ons that support the growth of existing platforms.
75%
60%
2021
2024
Total Private Equity Deals - % Add-Ons
Divestitures.
Expect further strategic re-alignment within Holdco portfolios as efforts are directed re-balancing in-order to direct focus towards core assets.
Other Trends
End-to-End
Full-service agencies re-shored creative in 2024 with 46% of acquisitions in
the Brand & Creative offering
Serial Acquirers
20% of acquisition targets
have proprietary technology across the prior 4 years
Bite Sized
60% of all US acquisitions in 2024 were for companies that employee fewer than <99 staff.
Stay In Touch.
PHARUS Advisors
Shaping the future of digital services, marketing, and technology
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