on our mind

Today's media landscape is about audience, not content

As content creation becomes cheaper via AI, the trust premium increases.

Agencies are increasingly competing with the parties they used to hire

The C-Suite is venturing out from the shadows and stepping out into the spotlight/line of fire.

As marketers seek greater online relevance, offline and IRL experiences are driving social discourse and steering the conversations.

Brands are stewards of the moment.

Social was already shifting search behavior, but AI has accelerated a complete reinvention. The future is here, the answers aren't.

Agencies have built capabilities for a centralized, unified world that is quickly evolving

With the relentless pace of AI innovation, the pipes for the future of agencies are being laid.