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ON OUR MIND (this month)
THE NEW COMPETITIVE FIELD
Agencies are increasingly competing with the parties they used to hire
EXECS ARE REPLY GUYS
The C-Suite is venturing out from the shadows and stepping out into the spotlight/line of fire.
THE DISRUPTION OF SEARCH
Social was already shifting search behavior, but AI has accelerated a complete reinvention. The future is here, the answers aren't.
THE EMERGING CONTENT AT SCALE PLAYBOOK
With the relentless pace of AI innovation, the pipes for the future of agencies are being laid.
OFFLINE IS ONLINE
As marketers seek greater online relevance, offline and IRL experiences are driving social discourse and steering the conversations.
Brands are stewards of the moment.
A SHIFTING GEO-POLITICAL ENVIRONMENT
Agencies have built capabilities for a centralized, unified world that is quickly evolving
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